SHIFT: How Top Real Estate Agents Tackle Tough Times - Gary Keller, Dave Jenks, Jay Papasan

Pretty fitting for the timing if you ask me. This book was chalked full of great information. On of my biggest takeaways from this that will allow me to weather the storm of the market is working more closely with landlords and tenants as they both will have shifting needs and demands. Landlords are typically more willing to work with tenants to offer a concession in a downturn. Tenant Rep is also much more stable in a downturn than buying or selling property. Landlords will always need occupancy of a good tenant and a tenant may want to cut back on on of their biggest expenses. Win-Win.

This is just scratching the surface of the information I was able to absorb from this book. We all may not have a crystal ball but this book is the next best thing in a shifting market.

This is a book I will be reading more than once.